​Matching -A Method for Changing Consumer Behavior; the Design, Implementation, and and Management

question 56

Multiple Choice

​Matching
-a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

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Definitions:

Apparent Authority

A form of authority that an agent appears to have to a third party because of the behavior or statements of the principal, even if the actual authority was not granted.

Actual Notice

Knowledge of a fact acquired directly through firsthand experience or communication, not through inference or assumption.

Breach of Contract

The violation of a contractual obligation without valid legal excuse, which may result in legal consequences including the right to damages or enforcement of performance.

Unidentified Principal

Refers to a scenario in agency relationships where the identity of the principal is unknown to the third party at the time of the transaction.