​Matching -Potential Customers for a Product or Service

question 15

Multiple Choice

​Matching
-potential customers for a product or service

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

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Definitions:

Franchise

A business model that allows individuals to own and operate a branch of a larger company using its name, trademarks, and products.

Standards and Methods

Established procedures and guidelines designed to achieve consistency, reliability, and quality in executing tasks or manufacturing products.

Legal Person

An individual or organization that has legal rights and obligations, including the ability to enter into contracts, sue, and be sued.

Civil Legal Capacity

The ability of an individual to enter into legal agreements and contracts and to sue or be sued.