Tenzin Is Conducting Research for a Speech About Coffee's Importance

question 31

Multiple Choice

Tenzin is conducting research for a speech about coffee's importance in U.S. culture. He has found a survey on coffee consumption that he is considering using as a source. It was conducted by a major coffee company, which asked its customers to answer a series of questions about their coffee consumption. More than 10,000 people from across the United States sent in their responses. The respondents were from a wide range of ages and backgrounds. Tenzin ultimately decided that the survey was likely to be biased and decided not to use it. What factor most likely motivated Tenzin's decision?

• A) who was included in the survey
• B) the trustworthiness of the survey's source
• C) the representativeness of the survey sample
• D) the broadness of the survey sample

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Definitions:

Continuous Improvement

An ongoing effort to improve products, services, or processes by making incremental enhancements over time.

Kaizen

A Japanese term meaning "continuous improvement," it's a business philosophy focusing on the ongoing improvement of processes in manufacturing, engineering, and business management.

Keiretsu

A network of interlinked Japanese companies, often bound by cross-shareholdings, collaborating closely for mutual benefit.

Kanban

A scheduling system for lean manufacturing and just-in-time manufacturing that signals the need to move materials within a production facility or to move materials from an outside supplier into the production facility.