Examlex
Things are going pretty well for George (see item 26) until he jumps from reinforcing every tenth response to reinforcing every 50th response. At this point, the pigeon responds erratically and nearly
Stops responding entirely. George's pigeon is suffering from _________.
Simulated Test Markets
A marketing technique where consumer reaction to a product is tested in a simulated environment prior to its actual launch.
Standard Test Markets
Controlled market areas where new products or marketing campaigns are tested before a nationwide or international launch.
Cannibalization
A business phenomenon where a company’s new product eats into the sales of its existing products.
Business Analysis
The practice of identifying business needs and determining solutions to business problems through analysis and modification of processes.
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