In the 1990s,Nike's Brand Was Damaged When It Was Discovered

question 13

Multiple Choice

In the 1990s,Nike's brand was damaged when it was discovered that some of its products were manufactured in sweatshop factories.Since the 1990s,Nike has repaired its brand reputation.According to the textbook,Nike's business strategy before the 1990s did not employ

• A)ethical managers.
• B)a CSR filter.
• C)the appropriate public relations firm.
• D)a strategic planning director.

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Definitions:

IKEA

A multinational company known for its ready-to-assemble furniture, home accessories, and kitchen appliances, emphasizing simplicity and cost-effectiveness.

Customer Value Proposition (CVP)

A business or marketing statement that describes why a customer should buy a product or use a service.

Low-Cost Furniture

Refers to furniture options available at affordable prices aiming at budget-conscious consumers.

Perspective

A particular attitude towards or way of regarding something; a point of view.