Why Are Ethics Codes and Employee Training Important? What Are

question 26

Essay

Why are ethics codes and employee training important? What are some of the challenges associated with ethics codes?

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Definitions:

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service.

Marketing Strategies

Marketing strategies encompass the comprehensive plans and efforts by businesses to reach potential consumers and convert them into customers of their products or services.

Consumer Trends

are patterns of behavior among consumers that indicate how they are spending their time and money.

Online Shopping

The act of purchasing products or services over the Internet.