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Magic Mountain accounts for revenues using the contract-based approach.It operates a ski resort in the Rocky Mountains of Alberta.They sell three types of ski tickets.Season tickets are sold throughout the year,and entitle the holder to ski any day all season long.They are non-refundable.Daily tickets are sold at the mountain and are only valid for the day they are sold.Corporate group tickets are sold throughout the year.The buyer receives a package of 20 daily ticket coupons at a discounted price and the coupons can be redeemed for a day of skiing any time during the season.The skier needs to present the coupon for a ticket on the desired ski day.Unused tickets (coupons) expire at the end of the season and are non-refundable.
-When should Magic Mountain recognize revenue for the corporate tickets redeemed?
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, which can bias survey and research outcomes.
Cognitive Dissonance
A psychological phenomenon where there is a feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time.
Carryover Effect
A phenomenon where the effect of a previous condition persists and influences performance in subsequent conditions in a study.
Self-Serving Bias
A cognitive bias where individuals attribute their successes to internal factors and their failures to external factors.
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