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The type of validity that is achieved when a measure measures what it is presumed to measure is
Direct Costs
Expenses that can be directly attributed to the production of specific goods or services, such as raw materials and labor.
Equity Capital
Money gathered by a firm in return for a stake in the company's ownership.
"Love Money"
Funds borrowed from family or friends to start a business, characteristically under flexible terms but carrying the risk of personal relationship strain.
Personal Assets
Assets owned by an individual, including cash, savings, property, and investments.
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