Tanya Was Looking Forward to the Speaker's Presentation on Home

question 31

Multiple Choice

Tanya was looking forward to the speaker's presentation on home energy efficiency.But the speaker wanted to be sure that all audience members understood what he had to say,so he spoke in a deliberate,slow fashion.The technique backfired,causing most of the audience to become bored and some to even leave,including Tanya.Which barrier to listening does this demonstrate?

• A)conversational narcissism
• B)selective listening
• C)information overload
• D)differing speech rate and thought rate

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Definitions:

Nonpersonal

Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.

Sales Promotion

Short-term incentives to encourage the purchase or sale of a product or service.

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.

Integrated Marketing Communications

A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.