[Solved] Using options to reduce risk is called: A)speculation. B)a naked position. C)hedging. D)a covered position. Lawrence Lessig: An American academic, attorney, and political activist, known for his work on copyright law, internet policy, and as a proponent of reduced legal restrictions on copyright. Reinforcement Theory: Theory that suggests that audiences seek messages in the media that reinforce their existing attitudes and beliefs and are thus not influenced by challenging or contradictory information. Agenda-Setting Theory: Theory that the media can set the public agenda by selecting certain news stories and excluding others, thus influencing what audiences think about. Two-Step Flow Model: Theory on media effects that suggests audiences get information through opinion leaders who influence their attitudes and beliefs, rather than through direct, firsthand sources.