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Food For Less (FFL) ,a grocery store,is considering offering one hour photo developing in their store.The firm expects that sales from the new one-hour machine will be $150,000 per year.FFL currently offers overnight film processing with annual sales of $100,000.While many of the one-hour photo sales will be to new customers,FFL estimates that 60% of their current overnight photo customers will switch and use the one-hour service.
-Suppose that of the 60% of FFL's current overnight photo customers,half would start taking their film to a competitor that offers one-hour photo processing if FFL fails to offer the one-hour service.The level of incremental sales in this case is closest to:
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