Use the Following Information for ECE Incorporated

question 36

Multiple Choice

Use the following information for ECE incorporated:

-If ECE's return on assets (ROA) is 12%,then ECE's return on equity (ROE) is:

• A)10%.
• B)12%.
• C)18%.
• D)22%.

Understand the strategic marketing process and its three phases: planning, implementation, and evaluation.

Identify and explain the concept of the planning gap and how to address it.

Recognize different marketing tactics and strategies used by companies.

Comprehend how market analyses tools, such as SWOT analysis and the Boston Consulting Group's growth-share matrix, help in strategic planning.