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The Sarbanes-Oxley Act (SOX) overhauled incentives and the independence of the auditing process by:
Motivation
The driving force behind individuals' actions, desires, and needs, influencing how they behave and what they strive to achieve.
Consumer Behavior
the study of how individuals or groups select, purchase, use, and dispose of goods and services, as well as the factors that influence these decisions and behaviors.
Low-involvement Purchase
A buying decision made by consumers on products that are perceived as low risk and require minimal thought or effort.
Expensive
High in price or requiring a significant amount of money to purchase.
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