Which of the Following Is True of Improving Cost Efficiency

question 24

Multiple Choice

Which of the following is true of improving cost efficiency of the marketing process?

• A)If a business does not make products available at customers' preferred points of purchase,it lowers the cost of the transaction.
• B)For undifferentiated products,customers' transaction costs are high even when availability is unrestricted.
• C)The more undifferentiated a product is,the greater its perceived value.
• D)Customer value can be increased by lowering the cost of reaching customers.
• E)The general assumption is that the more intermediaries a channel system has,the lower the total cost of purchase.

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Definitions:

Alienate Audience

To create a distance or disconnect between the speaker or writer and their intended audience, often by not considering their interests or perspectives.

Information Constraints

Limitations or restrictions on the availability, access, and dissemination of information.

Persuasive Document

A written piece designed to convince or influence the reader towards a particular point of view or action.

Design Elements

Refers to the visual components used in the creation of a piece of work, such as color, shape, layout, and typography.