Which of the Following Statements Is True of Marketing Channels

question 12

Multiple Choice

Which of the following statements is true of marketing channels?

• A)A direct marketing channel removes a business from the end-user customer.
• B)A direct marketing channel offers higher margins than an indirect channel,but the company must bear the cost of marketing expenses.
• C)Customers who make small purchases are usually profitably served with a direct channel system.
• D)An indirect marketing channel is often expensive,so it limits the number of customers a business can profitably reach.
• E)Original equipment manufacturers (OEMs)are part of a direct marketing channel system.

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Definitions:

Functional Conflict

Results in positive benefits to the group.

Creativity

Creativity involves the use of imagination or original ideas to create something; it is a fundamental process in innovation.

Manifest Conflict

The visible and explicit display of disagreement, competition, or antagonism between individuals or groups.

Expressed Openly

The act of sharing thoughts, feelings, or opinions in a straightforward and uninhibited manner.