When Sales Figures for One of the Products of Silkskin

question 18

Multiple Choice

When sales figures for one of the products of Silkskin Cosmetics,a moisturizer,began to fall with low margins and declining volumes,the company decided to raise the price of the moisturizer.As volumes fell further,the company continued to raise prices,thus increasing margins,until it reached a price at which customers refused to buy the product.This pricing strategy is known as ________ pricing.

• A)harvest
• B)penetration
• C)low-cost leader
• D)plus-one
• E)skim

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Definitions:

Otitis

Inflammation of the ear, typically classified by location such as otitis media (middle ear) or otitis externa (outer ear).

Mastoiditis

An infection of the mastoid bone of the skull, often a complication of middle ear infection.

Perilymph

The fluid that fills the space between the membranous labyrinth and the bony labyrinth of the inner ear.

Peri-

A prefix indicating around or surrounding, used in medical terms to describe proximity or relation to a certain area or structure.