Which of the Following Is the Best Example of a Mixed

question 16

Multiple Choice

Which of the following is the best example of a mixed marketing channel?

• A)Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
• B)GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
• C)Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
• D)More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
• E)Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

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Definitions:

Futures Contract

An agreement to buy or sell a particular commodity or financial instrument at a predetermined price at a specified time in the future.

CAPM

The Capital Asset Pricing Model, a theoretical framework used to determine the expected return on an investment, considering risk and the time value of money.

APT

Stands for Arbitrage Pricing Theory, a financial model that estimates the returns on assets based on their risk relative to macroeconomic factors.

Portfolio's Beta

A measure of the volatility, or systematic risk, of a portfolio in comparison to the market as a whole.