A Direct Marketing Channel Produces Higher Margins Than an Indirect

question 43

True/False

A direct marketing channel produces higher margins than an indirect channel,but the business must bear the cost of channel management and all marketing and sales expenses.

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Definitions:

Full Cost

The complete cost of producing and delivering a product or service, including direct and indirect costs.

Profit Margin

A financial metric indicating the percentage of revenue that remains as profit after accounting for costs and expenses.

Profit Margin

A financial metric that measures the amount of net income generated as a percentage of revenue.

Full Cost

The total cost associated with producing a product or providing a service, including both direct and indirect costs.