Marketing Channel Performance Is Evaluated Based on the Operational Components

question 8

Multiple Choice

Marketing channel performance is evaluated based on the operational components of ________.

• A)customer reach,operating efficiency,and service quality
• B)customer value,sales revenues,and profitability
• C)return on sales,brand image,and sales margin
• D)product quality,product assortment,and product form
• E)product costs,branding strategy,and customer loyalty

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Definitions:

Discount Rate

A rate used to convert future cash flows into their present value, fundamental in the assessment of investment attractiveness.

IRR

Internal Rate of Return (IRR) is a financial measure used to evaluate the profitability of potential investments by calculating the interest rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equals zero.

Initial Cost

The initial outlay or expenditure associated with the purchase or acquisition of an asset, not including ongoing operating or maintenance costs.

Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.