In Which of the Following Situations Is a Business Most

question 31

Multiple Choice

In which of the following situations is a business most likely to opt for a direct rather than an indirect marketing channel system for product distribution?

• A)The business manufactures products for the consumer market rather than the business market.
• B)The business's products are sold in wide markets,and require localized availability of parts and services.
• C)The business is new to the market and does not have a network of contacts in place for distribution.
• D)The business wants to maintain complete control over its marketing messages and collection of payments for products.
• E)The business manufactures a product that people buy on impulse and is generally sold in small quantities.

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Definitions:

Financial Expenditures

Expenses incurred by an organization in conducting its day-to-day operations.

Estimated

A calculated approximation or prediction of a future value or trend based on data or trends.

Measuring HRM

The process of quantifying the efficiency and effectiveness of human resource management practices through various metrics and analyses.

Balanced Scorecard

A balanced set of measures to show contribution to organizational performance.