Explain the Advantage of Using Marketing Performance Metrics,and Name and Describe

question 40

Essay

Explain the advantage of using marketing performance metrics,and name and describe the four classes of marketing performance metrics.Give two examples of metrics used in each type of marketing performance metric.

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Definitions:

Proposed Expenditure

A planned or suggested outlay of money for a specific purpose, often outlined in budgets or financial plans.

Line Item

A distinct entry in a budget, financial statement, or list, representing a single charge, expenditure, or source of income.

Source of Funds

The origin of the money or capital utilized in transactions, investments, or any financial operation.

Raffle

A means of raising funds or prizes involving participants buying tickets for a chance to win.