Why Might a Business Use a Combination of Direct,indirect,and Mixed

question 51

Multiple Choice

Why might a business use a combination of direct,indirect,and mixed marketing channel systems?

• A)to have total control over the quality of customer service
• B)to lower the risk of distributing products to end-users
• C)to attain maximum profits at minimum cost
• D)to reach different target markets cost effectively and to deliver the service level expected by target customers
• E)to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers

---

Definitions:

Consumer Habits

Consumer Habits are patterns or tendencies that characterize the buying behavior of individuals or groups, often analyzed for marketing purposes.

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy.

Brick-And-Mortar Stores

Physical retail outlets located in buildings where goods are sold directly to consumers.

Informed Consent

The agreement by a participant to partake in a research study or medical treatment after fully understanding all its terms and implications.