Which of the Following Is True of Marketing Using a Direct

question 39

Multiple Choice

Which of the following is true of marketing using a direct marketing channel system?

• A)Direct mail and catalog sales are more labor-intensive than telemarketing,but are more efficient at customer interaction.
• B)Using direct salespeople is generally cheaper than using brokers,sales agents,or manufacturer's representatives.
• C)Telemarketing provides a better opportunity for a sales communication but is more labor intensive and usually more expensive than direct marketing.
• D)Compared to indirect marketing channel systems,direct marketing channel systems maximize the number of customers that a business can profitably reach.
• E)Digital marketing channels have a greater customer reach than other channels,but are also more expensive.

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Definitions:

Virtual Mall

An online marketplace that mimics a traditional shopping mall, allowing users to browse and shop from multiple retailers in a single digital space.

Time Utility

The enhancement of a product's or service's value by making it available at a time that is convenient or desirable for consumers.

Place Utility

The value added to products by having them in a location where they are accessible to potential buyers.

Digital Marketspace

An online environment where goods and services are traded, leveraging digital technologies for advertising, sales, and customer engagement.