Which of the Following Is True of Marketing Using a Direct

question 39

Multiple Choice

Which of the following is true of marketing using a direct marketing channel system?

• A)Direct mail and catalog sales are more labor-intensive than telemarketing,but are more efficient at customer interaction.
• B)Using direct salespeople is generally cheaper than using brokers,sales agents,or manufacturer's representatives.
• C)Telemarketing provides a better opportunity for a sales communication but is more labor intensive and usually more expensive than direct marketing.
• D)Compared to indirect marketing channel systems,direct marketing channel systems maximize the number of customers that a business can profitably reach.
• E)Digital marketing channels have a greater customer reach than other channels,but are also more expensive.

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Definitions:

Democratic-Republic Society

An organization or society that advocates for principles of democracy and republicanism, emphasizing the importance of popular sovereignty and the rule of law.

Hartford Convention

Meeting of New England Federalists on December 15, 1814, to protest theWar of 1812; proposed seven constitutional amendments (limiting embargoes and changingrequirements for officeholding, declaration of war, and admission of new states), but the war endedbefore Congress could respond.

Democratic-Republican Society

The Democratic-Republican Society, active in the late 18th and early 19th centuries, was a political group in the United States that emphasized states' rights and advocated for a strict interpretation of the Constitution.

Freedom of Assembly

The right of individuals to come together and collectively express, promote, pursue, and defend their ideas; a fundamental aspect of democratic societies.