Which of the Following Is True of the Net Marketing

question 16

Multiple Choice

Which of the following is true of the net marketing contribution of a firm?

• A)It sets a benchmark to gauge improving or deteriorating marketing profitability.
• B)General and administrative expenses are included to assess the net marketing contribution.
• C)It is an internal in-process financial metric.
• D)It is equal to the revenues of the firm.
• E)It includes all operating expenses.

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Definitions:

One Factor

In finance, refers to models or analyses that consider only a single variable or risk factor in their calculations.

CAPM

The Capital Asset Pricing Model, a model that describes the relationship between systematic risk and expected return for assets, particularly stocks.

Betas

A measure of the volatility, or systematic risk, of a security or portfolio compared to the market as a whole.

Future Volatility

The degree of variation of trading prices over time, typically measured by the standard deviation of returns, predicting the range of potential movements of an asset's price.