Which of the Following Is True of an Indirect Channel

question 9

Multiple Choice

Which of the following is true of an indirect channel system?

• A)The business retains ownership of the products until delivered to customers.
• B)The cost of indirect customer sales contact is high and increasing.
• C)An indirect marketing channel system includes telemarketing and digital marketing.
• D)An indirect marketing channel system is particularly important for specialized and technological products.
• E)An indirect marketing channel system involves an intermediary that takes over ownership and sales.

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Definitions:

Game Theory

The study of how people behave in strategic situations in which individuals must take into account not only their own possible actions but also the possible reactions of others. Originally developed to analyze the best ways to play games like poker and chess.

Strategic Behavior

Self-interested economic actions that take into account the expected reactions of others.

Dominant Strategy

A strategy that always results in the highest payoff for a player, regardless of the opponents' actions.

Nash Equilibrium

The situation that occurs in some simultaneous games wherein every player is playing his or her dominant strategy at the same time and thus no player has any reason to change behavior.