Which of the Following Is the Best Example of a Mixed

question 16

Multiple Choice

Which of the following is the best example of a mixed marketing channel?

• A)Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
• B)GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
• C)Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
• D)More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
• E)Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

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Definitions:

Category Size Effect

A phenomenon in cognitive psychology where the size of a conceptual category affects processing speed and accuracy; typically, smaller categories are processed faster.

Prototype

A prototype is an initial or preliminary model of something from which other forms are developed or copied.

Concept

An abstract idea or a general notion that represents a category or class of objects, events, or phenomena.

Typicality Effect

The phenomenon where more prototypical or typical instances of a concept are processed faster than less typical instances.