Which of the Following Is the Best Example of a Mixed

question 16

Multiple Choice

Which of the following is the best example of a mixed marketing channel?

• A)Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
• B)GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
• C)Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
• D)More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
• E)Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

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Definitions:

Sinking Fund

A fund established by a government or corporation for the purpose of reducing debt by repurchasing bonds or shares.

Maturity

The date on which a debt instrument (such as a bond) is due to be repaid in full.

EAR

The Effective Annual Rate; a measure of the annual return on an investment or loan that takes into account the effect of compounding interest.

Credit Cards

Credit cards are financial tools issued by banks or financial institutions, allowing cardholders to borrow funds within a pre-approved credit limit for purchases or cash advances.