Functional Names Differ from Evocative Names in That Functional Names

question 13

Multiple Choice

Functional names differ from evocative names in that functional names ________.

• A)are derived from the basic benefit provided by the product
• B)do not have any association with a core customer benefit
• C)are built from root words and morphemes
• D)are poetic constructions based on the rhythm of saying them
• E)are associated with positive attributes or feelings

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Definitions:

Wage Rate

The standard amount of compensation given to employees for their labor, typically expressed as an hourly, daily, or piece rate.

Perfect Competitor

A market situation where many small firms produce identical products, allowing them free entry and exit from the market, leading to price takers.

Imperfect Competitor

A company or entity in a market structure that does not meet the criteria of perfect competition, often having some control over market prices.

Wage Rate

Compensation received by an employee for performed work, typically quantified on an hourly, daily, or yearly basis.