Functional Names Differ from Evocative Names in That Functional Names

question 13

Multiple Choice

Functional names differ from evocative names in that functional names ________.

• A)are derived from the basic benefit provided by the product
• B)do not have any association with a core customer benefit
• C)are built from root words and morphemes
• D)are poetic constructions based on the rhythm of saying them
• E)are associated with positive attributes or feelings

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Definitions:

Small Business Development Centers

Organizations that provide support and resources to small businesses and entrepreneurs, including consulting and training services.

Company Information

Refers to data and facts about a business, including its history, policies, objectives, and financial performance.

Business Plan

A detailed document outlining the objectives, strategies, financial forecasts, and market research for a new or existing business.

Road Map

A plan or strategy intended to achieve a specific goal, laid out with steps or milestones.