Which of the Following Is True of Single-Segment Pricing Strategy

question 29

Multiple Choice

Which of the following is true of single-segment pricing strategy?

• A)A single-segment pricing strategy is most likely to be employed during the decline stage of the product life-cycle.
• B)A single-segment pricing strategy is a cost-based pricing strategy rather than a value-based one.
• C)The company does not base the price of a product on the savings that customers realize over the life of the product.
• D)The main goal of single-segment pricing is to lower the cost to potential customers in order to attract their purchase volume.
• E)A single-segment pricing strategy overlooks both competitor's offerings and price sensitivity.

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