When Sales Figures for One of the Products of Silkskin

question 18

Multiple Choice

When sales figures for one of the products of Silkskin Cosmetics,a moisturizer,began to fall with low margins and declining volumes,the company decided to raise the price of the moisturizer.As volumes fell further,the company continued to raise prices,thus increasing margins,until it reached a price at which customers refused to buy the product.This pricing strategy is known as ________ pricing.

• A)harvest
• B)penetration
• C)low-cost leader
• D)plus-one
• E)skim

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Definitions:

Online Activities

Engagements or actions performed on the internet, including social media usage, online gaming, shopping, and information searching.

Introverted

A characteristic of one's personality that is defined by a concentration on inner emotions as opposed to outside stimuli.

High-strung

A term used to describe a person who is very anxious, tense, or easily upset.

Personal Technology

Electronic devices and technologies designed for individual use, typically for communication, entertainment, or productivity.