Perceived Customer Value Is Determined by ________

question 10

Multiple Choice

Perceived customer value is determined by ________.

• A)subtracting relative cost of purchase from relative performance
• B)adding performance to enhancement value
• C)dividing product performance by average performance
• D)dividing product performance by the number of customers
• E)comparing the price-performance matrix entries

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

First Impressions

The initial thoughts or judgments formed about someone or something upon meeting or encountering them for the first time, often determining subsequent interactions.

Recency Effect

The tendency to remember the most recently presented information better than information presented earlier.

Attribution Theory

A concept in social psychology focused on how individuals interpret events and how this relates to their thinking and behavior, specifically how they attribute causes to successes and failures.