Product Positioning Starts with Company Engineers or Product Managers,not Target

question 56

True/False

Product positioning starts with company engineers or product managers,not target customers.

Understand the concept of beta and alpha in evaluating portfolio performance.

Gain insight into the contribution of selection within markets to total excess return.

Comprehend the method for calculating total excess return on managed portfolios.

Analyze the differences in performance evaluation based on Sharpe, Treynor, and information ratios.

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Definitions:

Flexible-price Policy

A pricing strategy where the selling price of a product or service can fluctuate based on market conditions, competition, and consumer demand.

Target Pricing

Target pricing is a pricing strategy where the selling price is determined by estimating a competitive price in the market and working backward to calculate costs, aiming for a certain profit margin.

Price Cutting

A strategy where a company reduces the prices of its goods or services, often to attract more customers or compete with rivals.

Product Class

A broad category of products that serve a similar function or are marketed in a similar manner but vary in features, quality, and price.