Without Defining the Desired Product Positioning and Value Proposition for a Specific

question 20

Multiple Choice

Without defining the desired product positioning and value proposition for a specific target market,the ________ process would quickly deteriorate into an internal process that was built around product features rather than customer benefits.

• A)brand naming
• B)brand identification
• C)brand encoding
• D)brand equity
• E)brand extension

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Definitions:

Skimming Pricing Strategy

A pricing strategy where a product is initially sold at a high price, which is gradually lowered to attract more price-sensitive customers.

Home Electronics

Electronic devices intended for everyday use in private homes, such as televisions, refrigerators, and microwaves.

Penetration Pricing

A strategy of setting a low initial price for a product or service to attract customers quickly and gain market share.

Developmental Costs

Expenses associated with the research and development of a company's goods or services before they can be sold commercially.