Name the Hierarchical Categories of Product Performance and for Each,name

question 6

Essay

Name the hierarchical categories of product performance and for each,name and describe two dimensions of product performance that can serve as bases for product differentiation.

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Definitions:

Double-Blind Study

A research method in which both the subjects and the researchers are unaware of which group (test or control) the subjects belong to, to prevent bias.

Experimental

Pertaining to a methodical procedure carried out with the goal of verifying, falsifying, or establishing the validity of a hypothesis.

Control Groups

Groups in an experiment that do not receive the treatment being tested, enabling comparison to groups that do receive the treatment to assess its effect.

Investigator

An individual, often a scientist or researcher, who conducts detailed and systematic examination or inquiry into something through research and experimentation.