Dairy Products Inc

question 44

Multiple Choice

Dairy Products Inc.is a manufacturing firm that produces and sells a line of butter packs under the brand name Melt Butter.The firm created Melt Tasty Butter and Melt Low-Fat Butter so that health-conscious customers can quickly differentiate its benefits.In this example,Dairy Products Inc.is using which of the following brand encoding strategies?

• A)company name only
• B)company and brand name
• C)brand and subbrand name
• D)brand and product name
• E)brand name only

---

Definitions:

Isoquant

A curve that represents all combinations of inputs that produce the same level of output in production theory.

Output

The amount of goods or services produced by a company, industry, or economic system.

Production Function

A mathematical representation in economics that describes the relationship between the inputs used in production and the output of goods or services produced.

Returns To Scale

The change in output resulting from a proportionate increase in all inputs in the production process.