In the Context of Brand Name Development,which of the Following

question 12

Multiple Choice

In the context of brand name development,which of the following is true about an invented name?

• A)It is built from root words and morphemes.
• B)It aims to evoke a positive attribute or a feeling.
• C)It is associated with an experience.
• D)It is based on the names of company founders.
• E)It strives to build an association between the brand name and the core function of the brand.

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Definitions:

Maturity

The date on which the principal or final payment is due on a loan or security.

Social Security Tax

A mandatory contribution imposed by governments to fund public programs that provide retirement benefits, disability income, and other social security services.

Medicare Tax

A federal tax deducted from employees' wages and employers' pay to fund the Medicare program.

Unemployment Compensation

Payments made by the government or a fund to unemployed workers who meet certain eligibility requirements.