George Recently Purchased a Computer from HardDigits Inc

question 23

Multiple Choice

George recently purchased a computer from HardDigits Inc. ,a firm that sells assembled desktop computers and other electronic products.Included in his purchase were an inkjet printer,a web camera,and an office software program that included a word processor,a spreadsheet,and a photo editor.The price he paid for the computer,software,and accessories was lower than the total price that he would have paid if he had purchased the products separately.In this example,HardDigits Inc.uses which of the following product line extension strategies?

• A)product diversification
• B)umbrella branding
• C)product cobranding
• D)product bundling
• E)disintermediation

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Definitions:

Additional Education

Further learning or training undertaken after completing a formal education, often to gain new skills or knowledge.

Different Department

generally refers to a separate division within an organization, institution, or government that has distinct roles, responsibilities, or areas of focus from others.

Married

The legal or formally recognized union of two people as partners in a personal relationship, typically as spouses.

Children

In legal contexts, refers to individuals who are under the age of majority, often considered as 18 years, and subject to special protections under the law.