MINI-CASE Organic Harvest Inc.is an American Manufacturing Firm Based in California.The

question 36

Multiple Choice

MINI-CASE
Organic Harvest Inc.is an American manufacturing firm based in California.The firm manufactures and sells a line of organic fruit juices under the brand name OrganicDrinks.The firm also markets a line of medicinal health drinks,under the brand name HerbalDrinks.
-Mini-Case Question.Which of the four types of brand names does OrganicDrinks best represent?

• A)a functional name
• B)an invented name
• C)a morpheme name
• D)an evocative name
• E)a founder name

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Definitions:

Monopsony Power

Buyer’s ability to affect the price of a good.

Marginal Expenditure

The additional cost incurred from purchasing one more unit of a good or service.

Average Expenditure

Average expenditure is the amount of money spent per unit of goods or services purchased, calculated by dividing total expenditure by the total number of units bought.

Competitive Quantity

is the quantity of goods produced or services offered based on the equilibrium in a competitive market.