Name the Hierarchical Categories of Product Performance and for Each,name

question 6

Essay

Name the hierarchical categories of product performance and for each,name and describe two dimensions of product performance that can serve as bases for product differentiation.

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Definitions:

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Social Approval

The positive recognition, acceptance, or endorsement by others in a social context.

Clarify Reality

The process of making situations, expectations, or concepts more understandable and clear, often used in counseling or educational settings.

Normative Social Influence

The influence to conform with the positive expectations of others, often to gain approval or avoid social sanctions, unrelated to actual beliefs or facts.