Which of the Following Is True for Businesses with Above

question 51

Multiple Choice

Which of the following is true for businesses with above average customer value?

• A)They need to spend more to acquire customers.
• B)The cost of purchase equals performance benefits.
• C)They produce higher levels of pre-tax return on investment.
• D)The cost of purchase exceeds performance benefits.
• E)They have great difficulty in retaining customers.

---

Definitions:

Feedback

The information given to a person or group about their actions in order to adjust and improve future performance.

Noise

Any unwanted or disruptive sound, or in the context of communication, it refers to any interference that distorts the message being conveyed.

Decoding

The process of interpreting or understanding information that has been communicated.

Transfer

The process of moving or conveying something from one place, person, or ownership to another.