Which of the Following Is True of Product Line Advantage

question 40

Multiple Choice

Which of the following is true of product line advantage?

• A)A business with a broad line of products has to be more focused in order to be cost effective in its marketing efforts.
• B)It is important to expand a business's product line during the emerging stage of the product life cycle.
• C)Businesses with narrow product lines are more profitable during the emerging and growing stages of a product life cycle.
• D)A narrow line of products creates more selling opportunities for the sales force and channel partners.
• E)It is a source of competitive advantage that is independent of differentiation advantage.

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Definitions:

Sensation

The process of sensing our environment through touch, taste, sight, sound, and smell.

Encoding

The processing of information into the memory system—for example, by extracting meaning.

Detection

The act or process of discovering or identifying the existence of a particular object, signal, or condition.

Interpretation

In psychoanalysis, the analyst’s noting supposed dream meanings, resistances, and other significant behaviors and events in order to promote insight.