David Has Determined That There Are Meaningful Differences in Customer

question 57

Multiple Choice

David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S. ,that are not being met by the current segmentation strategy used by the businesses in the sector.What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity?

• A)mass-market strategy
• B)market penetration strategy
• C)subsegment strategy
• D)large-market strategy
• E)undifferentiated strategy

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Definitions:

Developmental Problems

Difficulties in physical, emotional, cognitive, or social growth that may affect a person's ability to achieve typical developmental milestones.

Permissive

Characterized by a lenient or liberal attitude, allowing or tolerating behaviors that others might restrict.

Neglectful

Characterized by a lack of attention, care, or consideration towards someone or something.

Authoritarian

A style of governance or leadership characterized by strict obedience, control, and authority, often with little regard for individual freedom and autonomy.