Global Wood Ventures Inc

question 33

Multiple Choice

Global Wood Ventures Inc.is an American firm that manufactures,distributes,and exports structural plywood.The firm finds that multiple inventory management errors were causing customer dissatisfaction and reducing the firm's profits.It identified several companies,in completely different industries,that were considered to be the best in inventory management.After obtaining permission,professionals from Global Wood Ventures Inc.studied the inventory management system of One Stop Mart,a firm well known for its inventory management techniques.This knowledge helped Global Wood Ventures Inc.to develop a more error-free inventory management system.In this example,Global Wood Ventures Inc.uses which of the following strategies?

• A)competitive benchmarking
• B)perceptual mapping
• C)disintermediation
• D)competitor analysis
• E)vertical integration

Grasp the concept of forward and backward integration and its impact on supply chain management.

Identify the benefits of corporate vertical marketing systems in achieving control over supply sources and distribution.

Recognize retailer-sponsored cooperatives and wholesaler-sponsored voluntary chains and their role in marketing channels.

Understand the role and impact of multibranding strategies in maximizing channel profits.

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