Which of the Following Steps in the Segmentation Process Involves

question 43

Multiple Choice

Which of the following steps in the segmentation process involves determining the demographics,lifestyles,and usage behaviors that make one segment meaningfully different from another?

• A)segment strategy "acid test"
• B)segment positioning
• C)segment attractiveness
• D)segment profitability
• E)segment identification

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Definitions:

Unused Capacity

The available but unutilized production capability of a firm which could generate revenue if employed.

Fixed Overhead

Refers to the consistent, unchanging costs associated with running a business that do not vary with the level of production or sales.

Job-Order Costing

Job-order costing is an accounting method used to track costs and evaluate the profitability of individual jobs or batches.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to products based on a selected activity base, such as machine-hours or labor-hours, calculated prior to the actual production.