Karen Is Interested in Assessing a Market Segment's Attractiveness by Analyzing

question 44

Multiple Choice

Karen is interested in assessing a market segment's attractiveness by analyzing the market demand.Which of the following would be a variable should she assess?

• A)number of companies
• B)ease of entry
• C)customer familiarity with her company
• D)market size
• E)access to channels that reach target customers

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Definitions:

Privacy Worries

Concerns individuals have regarding the protection and use of their personal information by companies or other entities.

Online Companies

Businesses that operate primarily on the internet, offering goods, services, or information.

Security Measures

Strategies or actions implemented to protect information, individuals, and assets from theft, attacks, or other threats.

Digital Technology

The branch of technology that involves the use of digital devices and systems to generate, process, or store data.