Dynamo Inc

question 10

Multiple Choice

Dynamo Inc. ,a motor company,started by selling sturdy,affordable,low-maintenance motorcycles in the U.S.Initially the firm pursued a single-segment focus,and targeted the middle-income group.When the company reached the point of full market penetration of the middle-income group,it marketed to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income group of consumers.Which of the following type of market segmentation strategy does Dynamo Inc.use when it targets the high-income group of consumers?

• A)multi-segment strategy
• B)adjacent-segment strategy
• C)mass-customization strategy
• D)niche-segment strategy
• E)mass-market strategy

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Definitions:

Power

The ability or capacity to influence or direct the behavior of others or the course of events.

Formal Leadership

A type of leadership that is recognized within an organization's structure, usually involving designated roles and responsibilities.

Influential

Having the power or capacity to affect the behavior, development, or decision-making of others.

Socially Constructed Leadership

A leadership style that emerges from social interactions and shared meanings within a group rather than being assigned by hierarchy or title.