Dynamo Inc

question 10

Multiple Choice

Dynamo Inc. ,a motor company,started by selling sturdy,affordable,low-maintenance motorcycles in the U.S.Initially the firm pursued a single-segment focus,and targeted the middle-income group.When the company reached the point of full market penetration of the middle-income group,it marketed to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income group of consumers.Which of the following type of market segmentation strategy does Dynamo Inc.use when it targets the high-income group of consumers?

• A)multi-segment strategy
• B)adjacent-segment strategy
• C)mass-customization strategy
• D)niche-segment strategy
• E)mass-market strategy

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Definitions:

Credit Sales

Transactions where goods or services are sold to a customer with payment to be received at a later date.

Create Invoices

The process of generating a bill for products or services rendered, detailing amounts owed by the customer to the business.

Enter Bills

The act of recording invoices received from vendors in the accounting system for tracking and payment purposes.

Customer Detail List

A comprehensive list or database that contains specific details and information about a business's customers.