Which of the Following Is True About Database Marketing

question 40

Multiple Choice

Which of the following is true about database marketing?

• A)It is at the core of customer relationship marketing.
• B)It assumes that all customers have the same needs.
• C)It avoids building a more personal relationship between the business and the customer.
• D)It treats all customers as the same,instead of assuming that each customer is unique.
• E)It prioritizes creating efficiency through technological advances over building customer relationships.

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Definitions:

Revising

The act of modifying or altering texts to improve accuracy, coherence, and congruence with the intended message.

Planning

The process of creating strategies and outlining steps to achieve specific goals.

Planning Stage

The phase in a project or process where goals are set, strategies are developed, and tasks are outlined to achieve objectives.

Determining Goals

The process of identifying and setting specific, measurable, achievable, relevant, and time-bound objectives.