Which of the Following Customer Relationship Marketing Strategies Allows Customers

question 7

Multiple Choice

Which of the following customer relationship marketing strategies allows customers to become their own individual market segments?

• A)mass-personalization
• B)core-segment strategy
• C)decentralization
• D)mass-customization
• E)database marketing

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Definitions:

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds (ETFs).

Securities

Financial instruments that represent an ownership position in a company (stocks), a creditor relationship with a governmental body or a corporation (bonds), or rights to ownership as represented by an option.

Basket

A collection or grouping of goods, assets, or financial instruments, often used for diversification or index construction purposes.

Mutual Fund

An investment vehicle in which investors contribute to a fund that uses their pooled money to invest in stocks, bonds, and other financial assets. The fund owns the assets, while the investors own shares of the fund.