Which of the Following Steps in the Segmentation Process Involves

question 43

Multiple Choice

Which of the following steps in the segmentation process involves determining the demographics,lifestyles,and usage behaviors that make one segment meaningfully different from another?

• A)segment strategy "acid test"
• B)segment positioning
• C)segment attractiveness
• D)segment profitability
• E)segment identification

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Definitions:

Money Income

The total amount of monetary earnings received by an individual or household, including wages, salaries, investments, and other income sources.

Coke

A carbonized material derived from coal used mainly in steel production, or a trademark for a popular carbonated soft drink.

Budget Line

A graphical representation of all possible combinations of two goods that an individual can afford given their income and the prices of the goods.