MyStyle Clothes Inc

question 18

Multiple Choice

MyStyle Clothes Inc.is a women's fashion apparel firm that allows its customers to personalize their clothes.MyStyle Clothes Inc.has a web site where customers can choose from a range of fabrics,colors,buttons,fits,and designs to create clothes.Customers can place orders with their measurements,and the clothes are manufactured according to the customer's specifications and sent to her by courier.In this example,MyStyle Clothes Inc.uses which of the following strategies?

• A)mass-personalization
• B)mass-customization
• C)customer relationship management
• D)sub-segment
• E)multi-segment

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Definitions:

Compound

A substance formed when two or more chemical elements are chemically bonded together.

Properties

Characteristics or attributes that define the behavior, state, or qualities of a system, substance, or object, in various contexts.

Insulator

A material used to electrically isolate two conductive surfaces.

Valence Electrons

Electrons in the outermost shell of an atom that are significant in chemical bonding and reactions.