Maurice Has Determined That Along the Share-Development Path,his Business Should

question 57

Multiple Choice

Maurice has determined that along the share-development path,his business should perform at a 90% level of product awareness,80% in product preference,50% in intentions to purchase,80% in product availability,and 70% in rate of purchase.What is the approximate share potential index for Maurice's business?

• A)20%
• B)37%
• C)45%
• D)50%
• E)74%

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